Digital products do not smell or taste, they have no different perceptible surfaces and they have no weight. So only the eyes and ears can tell something about a material value or build up a minimal sensitive relationship between the products and their owners. But is this enough? In the post-digital era, “something has weight” had been an idiom for “something has great relevance”. The weight had given our brain the confirmation for the valence. I like the German word for “appreciation” – “Wertschätzung”. It is a composition of “Wert” = “value” and “Schätzung” = “treasures”. But how do learn appreciation if always fewer things are having a sensually experienced corporeality? Is there a relation between the weakening of ties to objects and persons and the loss of weight as a scale? Knowing what an iPhone costs are different from knowing what it’s worth. If I have to do Smalltalk one of my questions is if people have favourite items. How long do they own them? Have they had to save money over a longer period before they could buy them? And how they will describe their relation to the favourite items in comparison to their other stuff. “Wertschätzung”, is a nice word – especially for me, who is producing digital content and who loves my Karmann Ghia even more for his smell, his weight and his surfaces.